LOWE’S X NFL
There are a hundred brands that are “The official _____ of the NFL.” And it’s all a meaningless sponsor and soundbite. So we set out to do things differently to drive engagement throughout the entire season. Introducing The Lowe’s Home Team. The LHT is the newest team in the NFL and fans can try out to be on it.
Think you got what it takes? You’re gonna have to complete drills with our GM, Drew Brees and 12 other NFL players to fight for your spot on the roster.